LA Times Festival of Books moves, embraces profit model

The Los Angeles Times Festival of Books, one of the largest annual book fairs in the United States, has decided move to USC after spending its first 15 years at UCLA.

“[T]he newspaper expressed a desire to increase profits from the event,” according to the UCLA Office of Media Relations press release. “This year, UCLA provided $176,000 in services and funding to help stage the festival.”

“This April [2010] at UCLA, approximately 140,000 spectators and 400 authors attended the event,” according to an article about the move in the UCLA Daily Bruin.

Edited to add a link to the Los Angeles Times article, which is dated September 23.